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October 21, 2019

Dozens of times each year I am asked the very same question. "When is the best time to mail out my postcards?" Although it's nearly an IMPOSSIBLE answer. I always give my best advice. Depending on where you live and the climate you're in, there is a "sweet spot" on whe...

August 14, 2018

I often have guys come to me, and when it's time to insert the special offer onto the mailer, hanger, etc, the offer reads something like this... "Get 50% OFF fall clean up, when you sign up for our lawn care program."

I ask this... is this guy trying to sell clean up...

January 16, 2017

I was reading a FB thread the other day and someone was getting flamed for suggesting that he was targeting other companies customers. I've heard a common saying over the years that "there's enough customers for all of us" but that simply isn't true.

Here is a fact th...

January 9, 2017

Often times when I ask what special offer the customer wants on their marketing piece I hear... "we don't offer discounts." or "giving discounts hasn't worked for us." I say this is nonsense. It's extremely important to offer a discount. But why? There are multiple rea...

January 5, 2017

I often get asked “what is the best special offer to put on an door hangers or postcards?” That is a VERY difficult question to answer, since nobody knows your business and profit margins as well as you, the owner himself. However, here are some things to think about....

January 4, 2017

It's no secret that minimizing "windshield time" is the one key to higher profits. We would rather mow 10 lawns on one street, verses 10 lawns on 10 streets. So how do you do this? There isn't a magic formula, of course asking for referrals is important, but for now le...

January 4, 2017

What is EDDM?
EDDM or Every Door Direct Mail is a service offered by the US Post Office to allow small businesses an easy way to efficiently promote their businesses by mail delivery route and zip code without the need for a specific address or permits. Postage is ONLY...

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August 14, 2018

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