I often have guys come to me, and when it's time to insert the special offer onto the mailer, hanger, etc, the offer reads something like this... "Get 50% OFF fall clean up, when you sign up for our lawn care program." I ask this... is this guy trying to sell clean up, or sell lawn care programs? The easy answer is both, but i disagree. Now i'm aware that this strategy is used quite often in marketing, but when you really think about it, it very limiting. If you want to sel