I was reading a FB thread the other day and someone was getting flamed for suggesting that he was targeting other companies customers. I've heard a common saying over the years that "there's enough customers for all of us" but that simply isn't true. Here is a fact that I learned while attending a seminar at the GIE+EXPO... There are more registered lawn/landscape companies in the United States than any other segment of business. Think about that... There are more lawn care

Often times when I ask what special offer the customer wants on their marketing piece I hear... "we don't offer discounts." or "giving discounts hasn't worked for us." I say this is nonsense. It's extremely important to offer a discount. But why? There are multiple reason as to why, but I'll address two of the most important. 1) First and foremost, the people likes paying less, period. You see advertisements for cars, TVs, food, etc, all selling the same thing, a DISCOUNTED p

I often get asked “what is the best special offer to put on an door hangers or postcards?” That is a VERY difficult question to answer, since nobody knows your business and profit margins as well as you, the owner himself. However, here are some things to think about. Some people don’t want to put special offers in the advertisement at all, because they feel they are giving some of their revenue away. That may be true, but when your competitors are offering a discount, THEY w

It's no secret that minimizing "windshield time" is the one key to higher profits. We would rather mow 10 lawns on one street, verses 10 lawns on 10 streets. So how do you do this? There isn't a magic formula, of course asking for referrals is important, but for now lets just focus on traditional marketing. Whether you are handing out flyers, door hangers, or doing EDDM postcards, the first thing to figure out is your budget. For this example lets say you have the money to ma

What is EDDM? EDDM or Every Door Direct Mail is a service offered by the US Post Office to allow small businesses an easy way to efficiently promote their businesses by mail delivery route and zip code without the need for a specific address or permits. Postage is ONLY 17.5¢ per piece – you don’t even need to know names or street addresses. Simply identify the neighborhoods you want to target and your printed piece is delivered to every active address in your target area. Ho